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Inbox Assembly

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$70K from a product drop email.

One of our recent product drop campaigns did $70k in sales, And I thought it would be nice to go over what we did to make that happen. But before that, here's the proof. $70k Email Drop Let's start with the open rate: 65%? We made this possible because, aside from our deliverability being intact, We put some segmentation in place, as I've always advised. Now, to the email itself, there are 4 standout reasons that made it perform exceptionally well. First is the offer being displayed on the...

Don't get it wrong. Email is a powerful tool for recovering revenue. You've got a pop-up that captures people who wouldn't have engaged. You've got an abandoned cart flow that reconnects with people who didn't complete their purchase. There's even a post-purchase sequence that helps you retain those who would've shopped once & never returned. But all these at most gets you 20% of the revenue you're losing out on. Because the average email gets a 50% open rate, 2% click-through, and even fewer...

I've done tons of discovery calls in my years of doing emails, and one common misconception I often hear from brand owners is: "Sending more than one email per week will annoy my customers." I totally get it. You want to be the brand that values its customers. But sending one email per week does the opposite of that. Because you can't educate your customers enough with just 4 emails every month. This makes them listen to your competitors that send more emails. And at the end of the day, your...

Hi, before going over the things we did, Here's the screenshot of the performance. the $25k Email Campaign. It was a product announcement email. And beyond having the basics set up, We did 4 things to make this campaign perform exceptionally well. Here they are: ➝ We Created a Buzz. Anticipation drives the world, especially the consumer industry. When people can sense something exciting is coming, They start expecting it. It doesn't have to take much work. All you need to do is drop hints and...

Hi there, In today's newsletter, I'll be uncovering 5 foolproof subject line frameworks guaranteed to get you a 60%+ open rate. That means for every 1000 sends, at least 600 people will open your email, leading to a better click-through rate and overall increased revenue. Isn't that great? Let's get into it. Framework #1: [Benefit] + [Product/Category] This framework consistently outperforms others because it focuses on how the product will improve the customer's life. It doesn't matter what...