Don't get it wrong. Email is a powerful tool for recovering revenue. You've got a pop-up that captures people who wouldn't have engaged. You've got an abandoned cart flow that reconnects with people who didn't complete their purchase. There's even a post-purchase sequence that helps you retain those who would've shopped once & never returned. But all these at most gets you 20% of the revenue you're losing out on. Because the average email gets a 50% open rate, 2% click-through, and even fewer...
7 months ago • 1 min read
I've done tons of discovery calls in my years of doing emails, and one common misconception I often hear from brand owners is: "Sending more than one email per week will annoy my customers." I totally get it. You want to be the brand that values its customers. But sending one email per week does the opposite of that. Because you can't educate your customers enough with just 4 emails every month. This makes them listen to your competitors that send more emails. And at the end of the day, your...
7 months ago • 1 min read
Hi, before going over the things we did, Here's the screenshot of the performance. the $25k Email Campaign. It was a product announcement email. And beyond having the basics set up, We did 4 things to make this campaign perform exceptionally well. Here they are: ➝ We Created a Buzz. Anticipation drives the world, especially the consumer industry. When people can sense something exciting is coming, They start expecting it. It doesn't have to take much work. All you need to do is drop hints and...
7 months ago • 1 min read
Hi there, In today's newsletter, I'll be uncovering 5 foolproof subject line frameworks guaranteed to get you a 60%+ open rate. That means for every 1000 sends, at least 600 people will open your email, leading to a better click-through rate and overall increased revenue. Isn't that great? Let's get into it. Framework #1: [Benefit] + [Product/Category] This framework consistently outperforms others because it focuses on how the product will improve the customer's life. It doesn't matter what...
8 months ago • 2 min read