We made $25,478 from a single campaign last week.


Hi, before going over the things we did,

Here's the screenshot of the performance.

It was a product announcement email.

And beyond having the basics set up,

We did 4 things to make this campaign perform exceptionally well.

Here they are:

➝ We Created a Buzz.

Anticipation drives the world, especially the consumer industry.

When people can sense something exciting is coming,

They start expecting it.

It doesn't have to take much work.

All you need to do is drop hints and teasers,

And the buzz is created already.

➝ We Drove urgency

Buzz is as useless as nothing if we don't take advantage of it before it fades.

And this is what urgency does.

It puts consumers in a now-or-never situation,

So outside of creating a buzz,

We took full advantage of the urgency that makes this a limited-time thing.

➝ We Listed a number of product benefits.

Buzz gets them to pay attention,

Urgency gets them to act fast,

There's just one thing missing:

the value in it for your customers in return for their money.

And this section does that.

We listed all the benefits they get when they shop the product.

This immediately removes any form of hesitation,

Because now they know what's in it for them.

➝ We Built and targeted a new set of segments specifically for this email

We could have sent this to the segments we already have

But it won't perform exceptionally well like this,

Because it's a product that we're just introducing to them,

And we need a set of people that fits into a criteria.

This is what the segment took care of.

Saved us the stress of trial and error.

So for your next new product announcement, take these steps:

Create the buzz, use urgency, provide them with the benefits, and make a segment for the product drop.

Before you know it, you'll have more sales than you can handle.

Abdul.

PS: We can take care of product announcements for you so that you won't have to worry about anything beyond handling the inflow of orders.

Book a free in depth strategy call here.

Helpful Resources.

I mentioned making your emails mobile responsive in the last email, here are the 7 key elements to do just that.

Prioritizing your readers' needs and interests will help your metrics better than you can imagine. Here's how to go about it.

Inbox Assembly

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