Want to recover 50% of your lost revenue?
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Don't get it wrong. Email is a powerful tool for recovering revenue. You've got a pop-up that captures people who wouldn't have engaged. You've got an abandoned cart flow that reconnects with people who didn't complete their purchase. There's even a post-purchase sequence that helps you retain those who would've shopped once & never returned. But all these at most gets you 20% of the revenue you're losing out on. Because the average email gets a 50% open rate, 2% click-through, and even fewer conversions to purchase. So how do you improve your recovery game? I mean in a way that instead of getting a mere 2-3 of every 10 lost revenue, You're now recovering at least 5 and up to 7? It's through SMS. This channel is underrated, But it's a gold mine if you know your way around it. Unlike emails where you bend over backwards to get a 40% open rate... Most SMS messages get 95%. That's not even the best part. You also get an average of 30% click rate. Not to mention sky-high conversion rates. I wonder why many brands are yet to take advantage of this. Maybe it's because of the technical challenges involved. Or how GDPR compliance is different for each country and hard to navigate. Whichever it is, trust us to always help you overcome those hurdles. We're just a call away. >> Book a free SMS strategy call here SL Pick for today. Subject Line; Can You Do a Brain Detox? Preview; Oh yes! Here's how you can do it. Result; 50.4% Open Rate. 2.2% CTR. Helpful Links. In last week's issue of the Inbox Assembly newsletter, I explained how to send more emails without overwhelming your customers. Will pop-ups decrease the credibility of your brand? I wrote an insightful tweet about that. |
Inbox Assembly
One of our recent product drop campaigns did $70k in sales, And I thought it would be nice to go over what we did to make that happen. But before that, here's the proof. $70k Email Drop Let's start with the open rate: 65%? We made this possible because, aside from our deliverability being intact, We put some segmentation in place, as I've always advised. Now, to the email itself, there are 4 standout reasons that made it perform exceptionally well. First is the offer being displayed on the...
I've done tons of discovery calls in my years of doing emails, and one common misconception I often hear from brand owners is: "Sending more than one email per week will annoy my customers." I totally get it. You want to be the brand that values its customers. But sending one email per week does the opposite of that. Because you can't educate your customers enough with just 4 emails every month. This makes them listen to your competitors that send more emails. And at the end of the day, your...
Hi, before going over the things we did, Here's the screenshot of the performance. the $25k Email Campaign. It was a product announcement email. And beyond having the basics set up, We did 4 things to make this campaign perform exceptionally well. Here they are: ➝ We Created a Buzz. Anticipation drives the world, especially the consumer industry. When people can sense something exciting is coming, They start expecting it. It doesn't have to take much work. All you need to do is drop hints and...