$70K from a product drop email.
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One of our recent product drop campaigns did $70k in sales, And I thought it would be nice to go over what we did to make that happen. But before that, here's the proof. Let's start with the open rate: 65%? We made this possible because, aside from our deliverability being intact, We put some segmentation in place, as I've always advised. Now, to the email itself, there are 4 standout reasons that made it perform exceptionally well. First is the offer being displayed on the hero image. No matter how detailed you want your emails to be, You have to consider people's attention span and interest. Most people don't have the time to read that much, So we made it easy by saying what we wanted to say earlier on, above the fold. The second thing is, after the fold, we made the design a single layout type. That way, for every row, it's just a bundle & a call-to-action (CTA). This makes it easy for people to click and eliminates decision-making paralysis. Third is to make the CTAs about the offer, instead of the conventional "shop now". The idea behind this is that consumers are wired to respond to specific offers. So, by focusing on the offer, we increased the likelihood of them clicking through. Last but not least, we gave room for white space. One of the fundamentals of every converting email design is providing ample white space. Because white space improves readability and draws attention to the important elements. In short, all these factors, plus a brand with a great product, made it easier to see a $70k day. It's no miracle. And we can replicate the same results and more for your brand. If you have a great product that will perform exceptionally well with great emails, >> Book a free discovery call here Abdul. Helpful Links. In our most recent inbox assembly issue, I shared how to recover 50% of your lost revenue. This week's highlight from my Twitter is a thread on why you shouldn't rely solely on ads. |
Inbox Assembly
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Hi, before going over the things we did, Here's the screenshot of the performance. the $25k Email Campaign. It was a product announcement email. And beyond having the basics set up, We did 4 things to make this campaign perform exceptionally well. Here they are: ➝ We Created a Buzz. Anticipation drives the world, especially the consumer industry. When people can sense something exciting is coming, They start expecting it. It doesn't have to take much work. All you need to do is drop hints and...