How many emails should you send to your list weekly?
|
I've done tons of discovery calls in my years of doing emails, and one common misconception I often hear from brand owners is: "Sending more than one email per week will annoy my customers." I totally get it. You want to be the brand that values its customers. But sending one email per week does the opposite of that. Because you can't educate your customers enough with just 4 emails every month. This makes them listen to your competitors that send more emails. And at the end of the day, your customers miss out on valuable insights from your brand. Instead of worrying about annoying customers, What you should ask yourself is how to send more emails without overwhelming them. Segmentation does that for you perfectly. It allows you to tailor your email content and frequency to different groups within your list. That way, you send more emails than ever, and none of your customers get too much of it. How do you go about this segmentation? It's easy. Group your list by their engagement levels. That gives you 30, 60, and 90 days engaged subscribers you can send more frequent emails to. Likewise, you can send less frequent but highly targeted emails to unengaged subscribers that are worth re-engaging. Or group your list by purchase history. That gives you buyers & non-buyers you can tailor your messaging and offers to. Beyond these, there's way more you can do with segmentation. It's so powerful that if you nail it right, you'll easily 3x your campaign revenue. It could be hard to crack for someone like you, But it's something my team and I can do in our sleep Because it's what we've been doing for the 6, 7, and 8-figure brands we're working with. So, if you want us to help you dial in your segmentation so that you make 3x your current campaign revenue, Book a free strategy call here. Helpful Links. I just figured out a way to turn these newsletters into a public post, so here's the last issue in case you missed it. We did an email redesign for GiftsForYouNow last week, here are the 5 things we changed. |
Inbox Assembly
One of our recent product drop campaigns did $70k in sales, And I thought it would be nice to go over what we did to make that happen. But before that, here's the proof. $70k Email Drop Let's start with the open rate: 65%? We made this possible because, aside from our deliverability being intact, We put some segmentation in place, as I've always advised. Now, to the email itself, there are 4 standout reasons that made it perform exceptionally well. First is the offer being displayed on the...
Don't get it wrong. Email is a powerful tool for recovering revenue. You've got a pop-up that captures people who wouldn't have engaged. You've got an abandoned cart flow that reconnects with people who didn't complete their purchase. There's even a post-purchase sequence that helps you retain those who would've shopped once & never returned. But all these at most gets you 20% of the revenue you're losing out on. Because the average email gets a 50% open rate, 2% click-through, and even fewer...
Hi, before going over the things we did, Here's the screenshot of the performance. the $25k Email Campaign. It was a product announcement email. And beyond having the basics set up, We did 4 things to make this campaign perform exceptionally well. Here they are: ➝ We Created a Buzz. Anticipation drives the world, especially the consumer industry. When people can sense something exciting is coming, They start expecting it. It doesn't have to take much work. All you need to do is drop hints and...