Hi there,

In today's newsletter, I'll be uncovering 5 foolproof subject line frameworks guaranteed to get you a 60%+ open rate.

That means for every 1000 sends, at least 600 people will open your email, leading to a better click-through rate and overall increased revenue.

Isn't that great? Let's get into it.

Framework #1: [Benefit] + [Product/Category]

This framework consistently outperforms others because it focuses on how the product will improve the customer's life.

It doesn't matter what niche you operate in, as long as it's direct-to-consumer—you'll always get a good engagement with this type of subject line because it's consumer-centric.

Here are 2 good examples;

• “Revamp Your Kitchen with Our Cutting-Edge Gadgets"
• "Transform Your Skin with Our Organic Beauty Essentials"

Framework #2: [Number] + [Reasons/Things] + [Outcome]

List-based subject lines add structure and clarity, making it easier for people to imagine the benefits of engaging with your content.

As long as other factors like relevance and timing are in place, you can always get your desired open rate with this framework.

Here are some good examples of it being used:

1. "5 Simple Ways to Boost Your Productivity and Get More Done"
2. "3 Must-Have Accessories to Elevate Your Summer Style"

Framework #3: [Product/Deal] + [Time Sensitivity]

Urgency is a powerful motivator that compels people to take action.

It puts your customer in a now-or-never situation, which is why this type of framework consistently delivers results.

Here are some good examples of it being used:

1. " 24-Hour Flash Sale on All Sneakers – Don't Miss Out!"
2. "Last Chance: 50% Off Our Top-Rated Online Course Ends Tonight!"

Framework #4: [Question About Customer Need] + [Product]

This framework demonstrates empathy for your customers and makes your emails sound like they are speaking directly to their needs.

You can answer the most common questions in your niche or address the biggest concerns of your customers; either way, it will always work effectively.

Here are some best examples of it being used:

1. "Struggling to Find the Right Skincare Routine? Our Experts Can Help!"
2. "Still Looking for the Perfect Gift? Our Gift Cards Have You Covered!"

Framework #5: [Compliment/Positive Statement] + [Offer]

Everyone appreciates being complimented.

When you recognize your customers' value and worth, it helps build a stronger connection and makes it more likely for them to open your emails.

These are some good examples:

1. "You've Got Great Taste! Here's 15% Off Your Next Order."
2. "Your Dedication to Fitness is Inspiring! Enjoy 20% off on your next supplement supply.”

The effectiveness of these frameworks depends on your niche and customers.

So the best approach is to A/B test to determine which ones resonate most with your audience.

Helpful Links

Brainstorming your next email campaign can be a tiring process.

To help you out, here are 18 non-promotional campaign ideas you can send starting today.​

Should you use sweepstakes to grow your email list? No. Here's why.​

P.S. There's still an open slot for the welcome flow rebuild challenge!

Here's the deal: I'm confident I can build a welcome flow sequence that outperforms your current one in a 30-day A/B test.

If it doesn't, I'll give you a full refund, guaranteed – no catches.

Up for the challenge?

Reply to this email with "Welcome" for more details.